| Abstract: The State Distance University's commitment to the development of the productive sector of micro, small, and medium-sized enterprises is one of the pillars that characterizes the institution. This commitment is put into practice thanks to various initiatives implemented by professors, campuses, and work teams throughout the country.
However, this has given rise to the need to create strategies and tools to strengthen the dissemination and awareness of the efforts made in a coordinated and systematic manner, allowing the academic and entrepreneurial community to have a comprehensive overview of a productive institutional agenda.
This project was born as a proposal from the University Extension Productivity Node, which proposes the planning, design, and implementation of a virtual marketing agenda that strengthens the visibility and involvement of stakeholders in the activities, training, events, and projects that are developed throughout the country. |